Reuters

Wednesday, September 16, 2009

SEBASTOPOL /PRNewswire/ — As America’s fascination with energy, superfoods and exotic ingredients grows, rainforest-grown yerba mate is quickly catching on as the newest organic and innovative beverage sensation to hit the market.

Guayaki, a pioneer and leader in the yerba mate beverage category, is driving yerba mate into the mainstream in new packages and formats. Today, Guayaki introduced two new products that are sure to tantalize the taste buds — ready-to-drink Lemon Elation Yerba Mate and the Lime Tangerine Organic Energy Shot. Delivering a rejuvenating rainforest experience, both products provide tremendous invigoration, focus and nourishment.

Regarded for centuries as the “drink of the gods” in South America, yerba mate is made from the leaves of the rainforest holly tree ilex paraguariensis. Guayaki’s new Lemon Elation Yerba Mate, the first-ever yerba mate available in an aluminum can, delivers a powerful rainforest experience packed with a unique blend of naturally occurring vitamins, antioxidants and nutrients for a balanced stimulation. Well-suited for the health-conscious and eco-conscious, the new Lemon Elation Yerba Mate, like all Guayaki products, is organic, fair-trade certified and cultivated using sustainable and environmentally conscious processes.

Fueled by yerba mate’s naturally uplifting and nourishing properties, the new Lime Tangerine Organic Energy Shot is the first-ever all organic offering in the fast-growing energy shot market. An all-natural alternative to artificial energy drinks and shots, the Organic Energy Shot provides a convenient and long-lasting boost of clean energy without the crash or jitters. Powered with whole plant extracts, including yerba mate, acerola cherry and goji berry, the Organic Energy Shot is also available in Chocolate-Raspberry and Lemon.

Re-vitalizing the Body
Rainforest-grown yerba mate is rapidly growing in popularity as a nutritious alternative to coffee, tea and synthetic energy drinks. Yerba mate contains 24 vitamins and minerals, 15 amino acids, more antioxidants than green tea and an abundance of saponins to bolster the immune system. Yerba mate is as versatile as it is nutritious, and Guayaki Yerba Mate offers it in all forms, including the new cans and organic energy shots, bottled yerba mate, yerba mate tea bags and in the traditional loose form.

Restoring the Rainforest and Re-energizing Communities
Guayaki’s mission is to preserve and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020. By purchasing Guayaki, consumers are financing the restoration of the rainforest and empowering communities in Brazil, Paraguay and Argentina. To date, more than 37,000 acres of South American Atlantic rainforest have been restored through Guayaki’s restorative business model. Full article here…

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